Side practice

Strategy, experience & AI workflows, designed with the same care.

Architecture taught us that every detail belongs to a larger order. We bring that same discipline to three other practices that shape how a business is felt, run and grown.

01
CX

Customer Experience

Map and design the journey a person takes through your space, your brand and your service, physical and digital, treated as one continuous architecture.

Deliverables
  • Journey audits & touchpoint maps
  • Service blueprints
  • In-space prototype testing
  • Staff playbooks & training kits
02
ST

Strategy

Brand, real-estate and program strategy. Before a single wall is designed, we make sure the right project is being built for the right reasons.

Deliverables
  • Site & portfolio feasibility
  • Program & use mix studies
  • Brand and positioning
  • Investment narratives
03
AI

AI Workflow Strategy

We bring proven AI workflows to design, documentation and operations, so your studio or business produces more, with less drag, without losing the things that make you good.

Deliverables
  • Workflow audit & opportunity map
  • Custom GPT / agent design
  • Documentation & spec automation
  • Team training & adoption
How we work

Our process

1
Listen

Stakeholder interviews, site or system walk-throughs, audit of what already exists.

2
Synthesize

Develop findings into maps, blueprints, or prototype workflows. Test with real users.

3
Deliver

A written strategy, the artifacts to act on it, and a clear plan for who does what next.

Curious whether this is right for your team?