MUSES 9
DESIGNS
Muses 9 Designs is a brand experience strategy studio for luxury residential developments. Founded by a customer experience strategist, we shape everything a resident touches, from lobbies and amenity spaces to leasing centers, identity, web, and signage, so the building and the brand tell one story.
Form · Flow · Foundation
Our work begins where most design stops: with the people who will live there. Decades of customer experience strategy go into every engagement, so every touchpoint, from the first website visit to the front door, feels like the same place.
Our focus is everything except the furnishings: the spaces, systems, and stories that give a development its identity. And through our partnership with M2 Studio's architects, brand and building move as one from day one.
Brand Experience · Luxury Residential
One development, one story.
Every engagement starts the same way: map how residents will move through the building, define what luxury should feel like there, and design every physical and digital touchpoint so they read as one experience.
Lobbies & Arrival
The first physical touchpoint: arrival sequences and lobbies that set the development's tone from the first step inside.
View practice →
Amenity Spaces
Clubhouses, lounges, and wellness areas designed as the social heart of the development, where residents feel the brand every day.
View practice →
Leasing Centers
Sales environments that tell the development's story and move prospects from interest to signature.
View practice →
Identity & Digital
Brand identity, websites, and marketing that promise exactly what the building delivers. One story, every channel.
View practice →
Brand & Marketing
A connected identity for a luxury residential developer, carried through web, print, social, search, and every customer touchpoint.
View strategy →PIPs that protect the brand, not just the flag.
When your brand mandates a Property Improvement Plan, most owners see a compliance bill. We see one of the highest-ROI moments in a hotel's lifecycle: you're spending anyway, so every dollar should also strengthen the brand. Lobbies, corridors, guestroom refreshes, amenities, signage, and digital presence, brought back to one standard, designed alongside M2 Studio's architects so nothing is lost between the drawings and the field.
Architecture and brand, one team.
Muses 9 partners with M2 Studio's architects, so brand strategy and building are designed together from day one. No handoffs, no dilution, no story lost between disciplines.
Brand Experience Strategy
We map how residents discover, tour, and live in a building, then make sure every touchpoint carries the same sense of luxury.
In Step with Architecture
Through M2 Studio, interiors and brand move in step with the architecture, so the original idea holds from first sketch to final walkthrough.
Finishes, Fixtures & Equipment
Material palettes, lighting and plumbing fixtures, and equipment, specified as one coherent brand system. The layer between architecture and furnishings, designed with the same strategic eye as the rest of the project.
Developing something worth remembering?
We take on a small number of developments each year. Tell us about the project and we’ll write back within the week.